I’m driven by creative and purposeful design.

I’ve always been fascinated with art and creativity, and throughout my professional career have explored this fascination through graphic design. A design all-rounder with a focus on brand and identity, I’m at my most effective working on impactful projects and campaigns. Across both print and digital with a focus on elevating a company’s brand and positioning within their space, my breadth of expertise in the Adobe Creative Suite ranges from brand identity development and layout of static collateral through to responsive web design, video and animation.

A strong communicator and a big-picture thinker, I derive great satisfaction from creative work that achieves clear goals and results, with a well established strategy behind it. I have complementary skills in project and event management, and enjoy the constant learning that comes from keeping up to date on current design trends and platforms.

I love what I do.

Graphic and Digital Designer
Aug ’18 – current

Symal Group

In my current role at Symal (formerly Civilex) I’ve managed the brand and design collateral of the group’s multiple companies through a full re-brand, elevating their identities to new standards and taking a strategic lead in conceptualising and developing brand guidelines, business development collateral, robust branded templates and general marketing collateral across all departments.

Responsibilities:

  • Manage the group’s stable of brands and develop guidelines and overall strategy further as the brands evolve.
  • Collaborate across all departments (HR, business development, admin, pre-contracts, IT and construction) to strategically develop the group’s internal and external communications to a tremendously high standard.
  • Conduct brand training across the entire group, ensuring brand usage is in line with brand guidelines and represents the organisation effectively.
  • Maintain a highly filterable library of digital assets, collected from both on-site personnel and professional photo/video contractors.
  • Schedule photo/video/drone shoots with external contractors, liaising with project teams to capture key activities on-site.
  • Work with the wider marketing team to provide templates to effectively utilise the Symal brand across social platforms, assisting with content creation for larger campaigns.
  • Liaise with external contractors to develop, maintain and enhance Symal’s suite of websites.

Achievements:

  • Successfully managed the development, production and roll-out of the Symal brand and corresponding collateral across digital, print, signage and plant.
  • Consistently developed highly complex visual staging plans, programs of work, organisational charts and online interactive bid submissions in collaboration with the precontracts team, resulting in Symal winning many large construction contracts.
  • Developed and streamlined processes and strategy behind the production of bespoke business development collateral to help Symal reach into new markets and geographic locations.
  • Developed the visual identity of Aboriginal construction business ‘Wamarra’ in collaboration with Aboriginal artist Darren Wighton, as well as all corresponding business development collateral.
  • Pivoted our internal and external communications to adapt to remote working conditions through Melbourne’s COVID lockdown, including the almost instant roll-out of a Sharepoint intranet platform.
  • Developed a suite of learning program identities and corresponding collateral to strategically target high-quality students entering the industry.

Digital Design Officer
Oct ’17 – Dec ’17

World Mosquito Program

A not-for-profit research collaboration based at Monash University with project sites in affected countries around the world, the Eliminate Dengue Project breeds mosquitoes which are incapable of transmitting viruses like dengue and Zika to replace the local populations. Part of the broader communications team, the role provides design support across all facets of the organisation, focusing on effective community engagement and development of a new global identity.

Responsibilities:

  • Develop a range of print and digital creative concepts for internal, community, philanthropic and scientific audiences as needed, with a focus on storytelling and community education.
  • Manage the organisation’s website, monitoring content produced using a decentralised publishing model and troubleshooting CMS and server issues.
  • Manage and report on web and social platforms across international project sites.
  • Consult with all teams and senior stakeholders on brand, scientific accuracy and design of collateral.
  • Present intricate, complex data and concepts through infographics and technical graphs within communications and stakeholder presentations.
  • Provide training to international project teams.

Achievements:

  • Successfully developed and implemented a new global brand for the organisation in consultation with an external design agency.
  • Developed new web and social strategies to align with rapid international growth of the organisation.

Vic & SA Content Manager / Graphic Designer
May ’15 – Oct ’16

Grant Broadcasters

(SA Content Manager / Graphic Designer: June ’14 – May ’15, SA Content Creator: Nov ’13 – June ’14)

Grant Broadcasters is Australia’s largest regional radio broadcasting network. The primary functions of the role were to oversee the content, design and maintenance of over 20 content-heavy websites across Victoria and South Australia, as well as provide additional graphic design support.

Responsibilities:

  • Manage and provide development support to multiple responsive websites on various CMS.
  • Manage the production of advertising and signage for various campaigns in collaboration with promotional departments.
  • Consistently implement the brand of 15 separate radio stations’ identities in print and digital designs.
  • Liaise with sales and programming teams to develop and implement campaigns for third party clients.
  • Lead and provide ongoing training to a remote graphic design team across Victoria and SA.
  • Train larger remote content and sales teams in effective digital strategy.

Achievements:

  • Developed an organisation-wide custom web and social reporting system using Google Sheets.
  • Grew Victoria and South Australia’s total social media reach by almost 900% over two years.
  • Successfully re-branded three of the organisation’s largest radio stations, including the management of the development of their new websites.

In my spare time…
2019 – 2021

Hundred Thousand
Video & music curated events

I run Hundred Thousand in collaboration with Kultar Ahluwalia, a previous client and frequent collaborator. The Adelaide arts event provides the audience an opportunity to participate in a curated forum with the performing artists discussing their creative process alongside musical performances and the premiering of a music video clip.

My role sees me responsible for the core Hundred Thousand brand and all marketing, as well as event management and production alongside Kultar. Most recently in August 2021 Hundred Thousand was a MusicSA grant recipient for the 2021 Umbrella Festival and was hugely successful despite COVID-related complications and postponements.

In my spare time…
2006-2013

GTNBZY (‘getting busy’)
Art and music curated events

Previous to my work on Hundred Thousand I ran GTNBZY (‘getting busy’), a collective of visual artists, musicians and producers who held quarterly hybrid art exhibition / music performance events. The largest achievement for GTNBZY was the successful crowdfunding of compilation album/book release ‘The Mixtape Project’.

Skills

Adobe Illustrator

85%

Adobe Photoshop

80%

Adobe InDesign

80%

Adobe After Effects

70%

Adobe Premiere

65%

Adobe Dreamweaver

60%

Wordpress

75%

Joomla

65%

HTML / CSS

65%

Google Analytics

75%

Facebook Insights

80%